Professional profile
I design and deliver AI-powered products, including voice agents, CRM ecosystems, reporting platforms, mobile applications, automation workflows, and customer intelligence systems. My work spans 30+ digital transformation initiatives for 60+ clients across Saudi Arabia, the UAE, Egypt, and international markets. I translate business needs into solutions that improve growth, operations, reporting visibility, and customer experience.
Professional experience
Digital Marketing & AI Innovation ManagerdKilo · Riyadh, Saudi Arabia
Jan 2026 — Present
- Lead developers, designers, marketers, and client stakeholders across AI and digital transformation projects.
- Manage discovery, solution architecture, implementation planning, and client communication.
- Deploy reporting platforms and workflows for marketing, sales, customer experience, and executive decision-making.
- Mentor interns and junior colleagues and support AI adoption across the organization.
AI Video Production LeaddKilo · Riyadh, Saudi Arabia
Jan 2026 — Present
- Lead a production team delivering social media content and commercial advertising.
- Use generative video AI for concepts, visual experimentation, shot planning, and editing support.
- Coordinate creative direction, production schedules, quality control, and delivery.
Digital Marketing Lead & AI Solutions ManagerdKilo · Riyadh, Saudi Arabia
Oct 2024 — Jan 2026
- Directed product strategy, workflow design, and implementation roadmaps with internal teams and external partners.
- Delivered AI, automation, reporting, and digital transformation solutions across multiple sectors.
- Improved lead conversion rates by up to 45% through automation and customer journey optimization.
Creative Strategist & Video Editor LeadManukora · Auckland, New Zealand
Nov 2023 — Aug 2024
- Supported GCC expansion through localized storytelling, e-commerce content, and creative strategy.
- Led content production for launches and digital campaigns, informed by performance analysis and customer insights.
Video ProducerdKilo · Cairo, Egypt
May 2022 — Sep 2024
- Produced commercial, DOOH, social media, and digital campaigns.
- Directed storytelling and production workflows supporting brand engagement and performance marketing.
VideographerGO Media Production · Cairo, Egypt
Jun 2018 — Dec 2019
- Produced commercial and branded visual content across planning, production, and delivery workflows.
AI & product
AI agentsConversational AIVoice AIGenerative AIPrompt engineeringAI product designLLM orchestrationProduct strategyCRM designDashboard designReporting systems
Marketing & creative
Growth strategyPerformance marketingGoogle AdsMeta AdsTikTok AdsSnapchat AdsSEO / SEMLead generationGenerative video AIAI video productionCreative strategy
Tools & implementation
PythonJavaScriptAPI integrationsn8nMakeZapierElevenLabsTwilioSupabaseGitHubCursor
Training & Mentorship
Trainer · Workshops · Mentorship · Structured programs
AI Foundations to Execution
Trained students and fresh graduates through hands-on internships, guiding them from AI fundamentals to building and implementing their first practical solutions.
AI, Automation & Marketing
Delivered training with Career 180 for Egypt’s Ministry of Communications and Information Technology, covering marketing fundamentals, automation, and practical AI applications in marketing.
Workplace AI & Agent Building
Trained and mentored employees in marketing and creative industries, helping them build their first AI agents and apply automation to time-consuming workplace processes.
Education
Bachelor’s in Media & Mass CommunicationAin Shams University · Cairo, Egypt
2016 — 2020Languages
ArabicNative
EnglishProfessional
